(Johannesburg May 2018) 11 May is Slipper Day at Wimpy. It’s a special time of year when ordinary South Africans, celebrities and Wimpy join forces to support the incredible work done by Reach for a Dream.
Last year Wimpy managed to raise R1.4 million from the sales of Slipper Day bracelets in store. Wimpy also gave away 33 276 cups of free Famous Wimpy Coffee on Slipper Day to all who came through with their wristbands and slippers. Wimpy outlets are now gearing up for this year’s event and have stocked up with Slipper Day wristbands.
“We were incredibly proud of how much we were able to raise last year through the sale of Slipper Day wristbands, but this year we want to aim a little higher. We want to challenge all South African’s to come out, buy their wristbands, rock their slippers on the 11 May and help us to raise even more money, to make the hopes and dreams of little ones across the country come true,” says Jacques Cronje, Marketing Executive at Wimpy South Africa.
This year R10 buys you a Slipper Day wristband, which can be redeemed for a free Famous Wimpy Coffee on May 11, and the right to rock your slippers all day long, in public.
Established in 1988, Reach for a Dream is one of South Africa’s most loved charities. The organisation makes dreams come true for children suffering from serious, often terminal, illnesses. Reach for a Dream has a special place in South African hearts because it gives children the gift of fun and adventure – joyful parts of life they are often denied due to their illness. Through Reach for a Dream, hundreds of South African kids have been able to enjoy the simple things many of us take for granted, like birthday parties. They are also often given the chance to explore the extraordinary, by swimming with dolphins, for instance, or meeting their life long heroes.
So, what are you waiting for? Reach for a Dream needs your support, and Slipper Day wristbands are already on sale at your nearest Wimpy. For just R10 you can change a young life, redeem your wristbands for a Famous Wimpy Coffee and wow the world with your winter wear!
For more information on Wimpy and to follow all the Slipper Day action follow Wimpy on Facebook (https://www.facebook.com/WimpySA/), Instagram ( @Wimpy_sa) and Twitter (@Wimpy_SA).